AI-Powered Phishing Attacks: What SMBs Need to Know in 2024
Introduction
Phishing has long been the #1 entry point for cyberattacks. But in 2024, a new twist has emerged: AI-powered phishing. Attackers now use generative AI to craft emails, texts, and even voice messages that are nearly impossible to detect.
How AI is Changing Phishing
- Flawless grammar and personalization – no more obvious typos.
- Deepfake audio and video convincing employees to transfer money.
- Automated spear-phishing targeting executives and finance teams.
Why SMBs Are at Risk
- Small businesses lack advanced detection tools.
- Finance and HR departments are common targets.
- Employee awareness training often lags behind attacker sophistication.
Defensive Strategies
- Advanced email filtering with AI – fight fire with fire.
- Security awareness training updated for AI-based threats.
- Multi-factor authentication to prevent account takeovers.
- Incident response plans for when phishing succeeds.
Conclusion
AI is raising the stakes in phishing. SMBs that combine smart technology with employee training will be the ones best positioned to resist these evolving attacks.